The Biggest Social Media Time Wasters and How to Get Rid of Them
Managing your social media so that you get results takes a great deal of time. But, there are many distractions that whittle away precious time on activities that produce zero results. Here are the biggest time wasters on social media and how you can avoid them.
Long and involved content wastes your time for two reasons. First, it takes you a long time to read or watch it. Just think of an hour-long documentary you're thinking of sharing with your audience. Not a great use of your time.
But the other problem with long-form content is that it doesn't perform as well on social media generally speaking. People prefer small, "bite-sized" content instead.
One way to avoid getting sucked into long content is to set a specific guideline for maximum length, and then evaluate each piece of content you might share.
For each piece of content you create or share, ask yourself what particular use it is for your audience. Many businesses simply share things they find interesting or amusing, and this is fine as long as your audience thinks so too. But a better approach is to start by asking yourself, "How can my audience use this?"
Many businesses simply share things they find interesting or amusing, and this is fine as long as your audience thinks so too. But a better approach is to start by asking yourself, “How can my audience use this?”
Many of us check our social media profiles throughout the day when we have downtime. This is fine for personal use, but you want your business social media time to be more focused. After all, you want to get things done and the more efficiently the better.
This is why it's best to create specific social media times throughout your day. Set aside this time and create a routine for what you do during this time to make the most of it. When you're checking social media throughout the day, however, you can save things to share later or save ideas that you like.
Failing to Use Features
Finally, you could be wasting a great deal of time by failing to use the features that social media platforms offer for controlling your feed. If you're using the same profile for personal and business, you'll be seeing posts from old high school friends alongside the content of influencers in your niche. Try segmenting your news feed into business-related and personal.
Start Logging Your Time
As a first step to creating a social media strategy, the best thing to do is to monitor the time spent doing it, and cut wherever you're not making the best use of your time.
Start by logging the time you spend now.
Whenever you get on social media--to create content, post content, talk to people, just lurk--record how much time you're spending. Log the time you spend and exactly what you're doing during that time.
It might look something like this:
0:10 – Create a post on Facebook to find out what my audience thinks about a particular news story
0:04 – Back-and-forth commenting with a user on a post I commented on yesterday
0:07 – Replying to friend requests and messages
0:03 – Reviewing content that I've been tagged in
0:14 – Searching Twitter for content to retweet
0:20 – Writing tweets to post later
0:02 – Posting pre-written tweets
In the meantime, look over your past social media activity and analyze which specific actions have brought you the most results.
Once you've tracked for a while, you can compare your time logs with your prioritized list of actions in terms of results. You might find, for example, that your retweets don't get much engagement.
In the above hour, you spent 14 minutes, or nearly a quarter of your time retweeting. Maybe this is something you can cut down to just 5 minutes.
The more time you log, the more accurate your data will be.
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